A Lesson in Going Viral: #rejectedgroupons

In Be Your Own Best Publicist, we spend an entire chapter talking about how social media and the Internet have changed communication forever and how vital it is to be aware of how quickly something can spread online — for good or bad. As Mark Twain once said (somewhat prophetically given this digital age), “A lie can travel around the world while the truth is putting on its shoes.” Think about all those rumors of various celebrities’ premature death (Jon Bon Jovi, Jeff Goldblum, Chris Brown, Natalie Portman, George Clooney, Britney Spears, Harrison Ford and Rick Astley just being a few examples) and how they spread like wildfire on Twitter. On the flip side, consider how rapidly an amateur performer like Rebecca Black could catch on through YouTube with her hit song “Friday.”


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