For most start-ups, publicity typically falls to the bottom of the expenditure list. Yet, in this day and age, with so much competition for coverage and attention, it can be the thing that connects the dots, raises your profile and attracts consumers, advertisers, partners and investors.
That’s exactly why we’ve proposed a session at SXSW (a nice follow-up to our involvement last year) to help start-ups learn how to kick off the drumbeat about their brands through press coverage and social media buzz, even if they are in bootstrapping mode.
Help us help them by voting for our session: http://panelpicker.sxsw.com/vote/1680. Vote and then send us the screen shot of your vote online — you will be entered to win a signed copy of our book. (Winner chosen at random.)
**Added incentive: The person who gets the most of his/her friends to vote for us will get an hour-long coaching phone session with us. (How to show that your friends voted: They email you the screen shot; you then forward to us at Bestpublicist (at) gmail (dot) com.) **
Thanks – and here’s to being your own best publicist!