In one day, we read three articles about Generation Y in The New York Times and The New York Post -- that covered topics from self-promotion and gossip to whether or not you really need to go to college to succeed. Here are the soundbites:
Millennials Embrace Entrepreneurialism & Salesmanship: On the front page of the Times' SundayReview section, an article entitled "Generation Sell" by William Deresiewicz, paints Millennials as "polite, pleasant, moderate, earnest, friendly" and comments that "We're all selling something today, because even if we aren't literally selling something...we're always selling ourselves. We use social media to create a product -- to create a brand -- and the product is us. We treat ourselves as the business, something to be managed and promoted." Our question is, "What is wrong with that?" In this extremely challenging job market that Gen Y is graduating into, if they don't sell themselves, no one is going to do it for them. In order to get noticed, as we discuss in our book, Be Your Own Best Publicist, you must treat yourself as a product to be promoted.'