“Auto-Pilot Is Not An Option” and Other Lessons We Learned At Wharton (Part II)

The Financial Times recently reported that women make up 37 percent of those who attend a full-time MBA programs in the US, an increase from 33 percent five years ago and 30 percent a decade ago.

We met a few of those women on January 20th, when we spent the 1-year anniversary of the publication of our book, Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work, at the Wharton Women Business Conference in Pennsylvania.

Several accomplished women (including Jessica) were there to share their wisdom and insights with the 200-plus attendees from the college and graduate program. On the day’s docket were  Cindy DiPietrantonio, COO of The Jones GroupTracy Travis, CFO of Ralph Lauren CorporationJessica Steel, EVP of business development for Pandora Media Inc.; Alex Witt, NBC correspondent and MSNBC anchor; and Suzi Weiss-Fischmann, executive vice president and artistic director of OPI Products Inc. Keynote speaker Uta Werner, corporate vice president and chief strategy officer of Xerox Corporation, rounded out the speaker list.

There were so many great nuggets of advice, we knew that we had to break it into two different blog posts. Part I was posted last week. Now, without further ado, is the second half:

[Read more…]

“Listen To Your Mother” and Other Lessons We Learned at Wharton (Part I)

Jessica Kleiman and Pandora's Jessica Steel with Wharton students

While neither of us has gone to business school (not yet, anyway), we did just spend the one-year anniversary of the publication of our book, Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work, at the Wharton Women Business Conference in Pennsylvania.

What an event! Jessica was honored to have been invited to participate in one of the day’s panels about “lead-her-ship” (WWBC’s phrase, not ours…) for her role as VP, public relations at Hearst Magazines, along with two very accomplished female executives — Cindy DiPietrantonio, COO of The Jones Group, and Tracy Travis, CFO of Ralph Lauren Corporation. The other panel featured Jessica Steel, EVP of business development for Pandora Media Inc.; Alex Witt, NBC correspondent and MSNBC anchor; and Suzi Weiss-Fischmann, executive vice president and artistic director of OPI Products Inc. The luncheon was keynoted by Uta Werner, corporate vice president and chief strategy officer of Xerox Corporation.

We were blown away by the amazing women we met there — attendees and speakers alike.  And, as with any event that brings together such powerhouses, we walked away with great insights and information which we’ve broken into two different blog posts.  For starters, here are some key take-aways: [Read more…]