Volunteering: How Helping Out Helps You Stand Out In the Workplace

Photo credit: www.careways.org.au

Last week was National Volunteer Week, an annual event that, since its inception in 1974, has raised awareness about the  growing role volunteerism plays in strengthening communities. But did you know that it can also help you stand out in a good way in the workplace?

LinkedIn recently shared that 1 million members have added charitable causes to their profiles and pointed out that over 60 percent of those members are Millennials who highlight their volunteer efforts as a part of their professional identity.

Some might argue that they can’t afford to work for free, but here are a few ways in which volunteering can help you land your dream gig:

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Going Back to College: An Inspiring Lesson on the Future of PR

UM students working on their group presentation

Millennials are often painted as lazy, entitled, impatient and unfocused but a group of college students with whom Jessica recently spent a weekend dispelled all of those stereotypes and gave us hope for the future.

At the first-ever PR Workshop for the University of Michigan’s Communication Studies program, 30 undergraduate students dedicated their entire weekend — giving up their Friday night and showing up at the ungodly hour of 8:30am on Saturday and Sunday (including having lost an hour to Daylight Savings Time) — to get a crash course in the public relations field.  UM does not offer vocational classes — nor did it when Jessica was enrolled there many moons ago — but because so many students have expressed an interest in the PR industry, the brilliant and energetic Susan Douglas, who heads up the department, decided it was worth doing a pilot program that involved alumni in the business sharing their lessons and knowledge with the undergrads.

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News You Can Use: Generation Sell, Share or Self-Employed? What People Saying About Gen Y

In one day, we read three articles about Generation Y in The New York Times and The New York Post — that covered topics from self-promotion and gossip to whether or not you really need to go to college to succeed. Here are the soundbites:

Millennials Embrace Entrepreneurialism & Salesmanship: On the front page of the Times’ SundayReview section, an article entitled “Generation Sell” by William Deresiewicz, paints Millennials as “polite, pleasant, moderate, earnest, friendly” and  comments that “We’re all selling something today, because even if we aren’t literally selling something…we’re always selling ourselves. We use social media to create a product — to create a brand — and the product is us. We treat ourselves as the business, something to be managed and promoted.” Our question is, “What is wrong with that?” In this extremely challenging job market that Gen Y is graduating into, if they don’t sell themselves, no one is going to do it for them. In order to get noticed, as we discuss in our book, Be Your Own Best Publicist, you must treat yourself as a product to be promoted.’

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News To Us: On Our Radar and In Our Readers

They say, “Knowledge is power,” and that’s why we’re so thankful that (in addition trolling of our Google Reader regularly) we now have the fabulous Gennifer Delman — virtual intern/future magazine editor/head of Hofstra’s Ed2010 chapter — helping us identify the top PR/Marketing stories to share on a weekly basis.  Here’s the first of what we hope will be many installments.

See any other headlines/trends you want to share?  Post it in the comments or send it to us at BestPublicist (at) gmail (dot) com.