Over the course of our careers, we’ve both spent endless hours in media and messaging training sessions with our clients, where either we alone–or, more often, with a professional media trainer–put these folks through the paces before they were to appear on television. We worked on key messages, body language, posture, wardrobe, verbal and physical tics (i.e. ums, uhs and frequent repetition of a word or phrase like “absolutely,” “exactly,” or “I think”) and, most importantly, how to take control of an interview.
Sometimes, we witnessed the transformation of a raw natural talent into a superstar. Other times, we came to the conclusion that no amount of training would ever make a person into a TV personality. But regardless, we never realized how truly difficult it is to prep for a television appearance until we went through media training ourselves in preparation for the release of our book, Be Your Own Best Publicist.
We dedicate an entire chapter to using tips and tricks from the best media trainers, TV producers and on-air talent in the industry to help anyone prepare for a job interview, presentation or speaking engagement, so we knew it would be a good idea to be the trainees for once instead of the trainers.
As a result, we have a newfound respect for the people we’ve sat in those sessions with because the truth is: it’s hard work to come across as comfortable, confident and knowledgeable when there’s a video camera in your face. Here are some lessons we learned about how to knock a TV interview out of the ballpark: