A Lesson in Going Viral: #rejectedgroupons

In Be Your Own Best Publicist, we spend an entire chapter talking about how social media and the Internet have changed communication forever and how vital it is to be aware of how quickly something can spread online — for good or bad. As Mark Twain once said (somewhat prophetically given this digital age), “A lie can travel around the world while the truth is putting on its shoes.” Think about all those rumors of various celebrities’ premature death (Jon Bon Jovi, Jeff Goldblum, Chris Brown, Natalie Portman, George Clooney, Britney Spears, Harrison Ford and Rick Astley just being a few examples) and how they spread like wildfire on Twitter. On the flip side, consider how rapidly an amateur performer like Rebecca Black could catch on through YouTube with her hit song “Friday.”

 

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We Couldn’t Have Asked for a Better Party

Good friends, good books and a sleepy conscience: this is the ideal life. ~ Mark Twain

Monday night, we celebrated the launch of Be Your Own Best Publicist with about 75 of our closest friends, colleagues and contributors at the lovely private wine bar, Rouge, located in NYC’s wonderfully charming Paris Commune restaurant.

To be surrounded by people who are so proud of our accomplishment in writing this book and seeing it come to fruition was extremely rewarding and touching. Thank you to everyone who came and everyone who wanted to but couldn’t make it due to work, prior commitments, distance and other valid reasons. There were a number of folks who helped make our book bash possible and, for that, we must give a special shout out to the following:

Hugo, Jamie and their awesome staff at Paris Commune: You were so easy to work with and so genuinely happy to host the party at your space that we felt like we had it in our own living room (if we had a living room as fab as your wine bar!).

Everyone at Double Cross Vodka (especially Jason and Andreina), Veuve Clicquot (Christine in particular, who also shares her wisdom in our book), Ecco Domani and Sam Adams: Thank you for generously donating your product so we could offer our guests an amazing bar selection. We loved our signature Double Cross cocktail, “The Publicist,” by the way!

Matthew Carasella, our fantastic photographer: You not only take great photos but are always a true professional and one of the nicest guys around.  Please visit Matt’s site, www.socialshutterbug.com, to see more photos from the party.

Eftihia Thomopoulos, Jessica’s superstar intern: You were so kind to offer to help us sell books at the event and you must have good sales skills because we sold a lot of copies!

Hunter Fine at BBDO: Thank you for designing our invitation so quickly, particularly when we know how busy you are.

We decided not to make remarks during the party because we didn’t want to interrupt everyone’s good time. So here’s what we would have said:

We hope you have as much fun reading the book as we did writing it. We feel incredibly grateful to have the love and support of so many people in our lives, and we appreciate you all spreading the word and being our best publicists!

Please enjoy this selection of party photos from the night — it will be an evening we will remember for the rest of our lives.

Rouge Wine Bar

With Seventeen Editor in Chief Ann Shoket

Jessica with Matthew Hiltzik, one of our contributors

Meryl with her closest pals (L to R) Carolina, Amy, Amy and Hadley

Jess with Bazaar's Laura Brown & Kristina O'Neill, O Mag's Adam Glassman

With Christine Kaculis and Shant Petrossian