On Our Radars and In Our Readers: Week of October 2

Whether for the government, a cause or  yourself, marketing in all forms is bubbling up in conversation this week.  Here’s the latest:

Thanks again to Gennifer Delman — virtual intern/future magazine editor/head of Hofstra’s Ed2010 chapter — for compiling the top PR/marketing news of the week!

See any other headlines/trends you want to share?  Post it in the comments or send it to us at BestPublicist (at) gmail (dot) com.

Now I Know… (AKA Advice for the Graduating Class – Part II)


They say hindsight is 20/20 and that all advice is autobiographical.  So, when we thought about offering tips to this year’s graduating class, in addition to considering some of our favorite tidbits, we asked our colleagues and contributors to share one success strategy based on their experiences:

[Read more…]

News We Can Use: Poll Shows Importance of Networking for “No Regrets”

According a survey released this week, a vast majority (71 percent) of recent college graduates would have done something differently while in college to better prepare for the job market. Nearly 30 percent of those surveyed wish they had done more networking prior to graduation; about a quarter said they should have started their job search earlier and about the same wished they had applied to more gigs.

But, whether you’re about to don a cap and gown or you’re just thinking about graduating to your next opportunity, this is absolutely news you can use to better your own career:
[Read more…]

WHAT’S YOUR (RESUME) STORY?

It’s not news that workers today feel the need to jump around to get the money, experience or accolades they desire (and feel that they deserve). According to the Bureau of Labor Statistics, the median years a person stays in one job is 4.1 years (2008) and an average person will have to have 7-10 jobs over their careers.

Given that today’s workplace narrative has shifted from a loyalty tale to one where varied experience is king, your resume should be crafted to reflect who you are and where you want to go.  And, perhaps more importantly, when you walk into an interview, knowing how to share your resume story will be crucial to locking in any new opportunity.

Do you flit or sit?

FLIT: If you’re a “Butterfly” (i.e. candidates that have a long list of positions on their resume, each held for only a year or two), it begs the question: If the candidate is hired and the time (and money!) is spent on training, will he/she stick around long enough to make it worthwhile for the company?

SIT: On the flip side, maybe you’re more like a “Beagle” — someone who has been at the same company for years, who has demonstrated loyalty and dedication.   The one watch out: You may be seen as set in your ways or not as tapped into what’s happen in the current marketplace.

Whoever you are, when walking into a job interview, you should be prepared with a strong story about why you did/did not make the jumps:

  • Have you stuck it out at your company for a long time? Talk about qualities like loyalty and commitment and the opportunities that have been offered to you.  Come ready to share stories about your various victories and accolades earned.
  • Do you move around every few years? Focus on sharing the evolution of your experience and what that varied background can add to a potential employer.  Underscore your interest in finding a place to learn and grow for a while.
  • Are there gaps in your work experience?  It’s not unusual in today’s economy to have some gaps.  Maybe there were layoffs or shifts in directions that created the need to separate from your employer.   No worries, just make sure you’re prepared to talk about alternative experience (e.g. volunteering, school, externships) and that you can explain simply/easily why you and the companies in question parted ways.

Tell us, do you relate more to the butterfly or beagle?  What’s the story that you’ll tell to a potential employer about your work experiences?   Share your thoughts with us on Facebook or Twitter (@bestpublicist).