What Happens When Buzz-Building Backfires

It was a huge step for a company that had started less than three years ago and has grown into one of the most successful social shopping sites around: Groupon was launching its first-ever ad campaign on the most-watched television day of the year — Super Bowl Sunday.

Unfortunately, while designed to be comical, their commercials offended many and ultimately were pulled off the air less than a week later. The campaign, created by ad agency Crispin Porter & Bogusky, aimed to build buzz. And it did — just not the kind they had wanted.

What happens when your attempt to create attention backfires and how should you deal with it? Whether you flubbed a major presentation (hello, Christina Aguilera!), got the green light for an expensive project that fell flat, or you made an off-color comment in a meeting, there are lessons to be learned from the Groupon situation that you can apply to your own career missteps:

[Read more…]