The Good, The Bad and the Scary: How Your Digital Profile Impacts Your Job


The Web still continues to be, in most minds, the Wild West (the WWW, if you will). Constantly changing, filled with danger and opportunity, you never know where the next shot will be fired and who will be the next sheriff in town. So, with that in mind, we share with you the WWW’s impact on your job search — Spaghetti Western-style: The Good, The Bad and the Scary:


THE GOOD: Getting Information and Access Is Easier Than Ever.

A lot has been said about companies using social media to identify and screen potential employees, particularly the newly minted set.  But now, the proverbial mouse is in the other hand, according to a recent survey — nearly 28 percent of college students plan to seek employment using LinkedIn. Slightly more than seven percent plan to use Facebook, a platform formerly seen as primarily social.

It’s that blurring of the lines that is actually putting the soon-to-graduate set in the driver’s seat; instead of waiting around for that recruiter to reach out, they’re using digital tools to identify and, ideally, land their ultimate gig. For them, the wealth of online information helps them cull through options to identify companies that align with their values and goals. All is fair game, and a strong digital presence is one way for employers to attract the best and brightest to their ranks.

THE BAD: The Internet never forgets.

Another survey — this one from the Society of Human Resource Management — shows that more companies are recruiting via social networking. Not surprising that almost 100 percent of recruiters use LinkedIn.  What might be news is that Facebook is the next most utilized Social Media site (58%), followed by Twitter (42%).

In addition to being careful about what you post, it’s a good practice to give pause before giving access. In other words, think twice about to whom and to which sites you give access to your Facebook profile. You are who you “hang” out with — one and offline; make sure you know the friends who have access to your profiles and that everyone you are connected to is carefully considering what they post to your wall or the photos you’re tagged in.

THE SCARY: Like it or Not, Everyone is A “Public Figure”

As we’ve said before – Google is your first resume. In Be Your Own Best Publicist, we caution that everything you say (or post) can and will be used against you. Run a red light? Cameras are there to catch it. Fall in a fountain accidentally? Someone is filming on a flip cam and uploading to YouTube before you dry off. In this day and age, when walking on the street can inadvertently turn you into an overnight celebrity, everything — did we say “everything”? — is on the record and privacy has basically gone out the window.

Unfortunately, unlike the of-the-moment celebrity or sports star, that white hot spotlight doesn’t translate into a lucrative endorsement deal or the ability to borrow that $1 million pair of Harry Winston earrings for your company’s annual awards ceremony.

 

So remember, your digital profile is your lasting legacy.  Pay attention to your posts, your posse and your privacy settings to stay on the right track.  Giddyup – and good luck!

What other things worry you about the impact of the digital realm?  Share with us here, on Facebook or on Twitter.


Learning From Lindsay: Part II (AKA Dress to Impress)

What a strange power there is in clothing.~Isaac Bashevis Singer

We don’t mean to pick on Lindsay Lohan. Lord knows, she has had a lot going on.

But, when we saw her don the now oft-talked about white dress that she chose to wear to court last week, we knew it would be a popular subject in the Twittersphere and beyond.

Why?  Because the dress spoke volumes, though clearly not about what she had hoped it would.  (She claimed to have worn the virginal white frock to proclaim her innocence; various pundits speculated that it illustrated everything from a rebellious spirit to poor judgment. And then there was the manicure…)

But, whether you were on Team “White” or Team “Not Right,” most would agree that she just didn’t dress to impress – particularly in light of the gravity of the situation.

Poorly chosen clothing can, at a minimum, be a distraction and, at a maximum, a barrier to entry, so it’s important to be super clear about what your clothing says about you.  So what can you learn from La Lohan’s wardrobe dysfunction?

[Read more…]

THANKS, BUT NO THX

From Miss Manners to Jimmy Fallon, people have touted the importance of giving thanks. And, considering the time of year, you’ll undoubtedly hear and read lots (and lots and lots) about the importance of showing gratitude in your day-to-day life.

Given today’s instant-gratification-one-click-checkout-abbreviation-using world, where 140 characters has become the norm, it’s tempting to truncate already tiny phrases such as “please” and “thank you” to save space and time.

IOHO (in our humble opinion), it’s more important than ever to avoid abbreviating such important sentiments. Substituting “pls,” “TY” or “thx” for the real thing is like swapping Seitan for a Steak, or better yet – Tofurkey for its traditional holiday counterpart (no offense, Vegan friends!). It takes the space, but isn’t close to being as satisfying.

If you want to say a truly powerful “thanks,” Psychology Today says it should come in three parts:

  • Part 1: Thank someone for something specific they did for you. (It can also be something they refrained from doing that would have hurt you.)
  • Part 2: Acknowledge the effort it took for them to do it (by saying something like: “I know you went out of your way to do XYZ…”)
  • Part 3: State the difference it personally made to you
  • So we’d like to offer up an official thank you to all of our friends, family and colleagues who have supported us during the process of writing Be Your Own Best Publicist and in our lives in general.  We really, truly appreciate you.

    TTFN (Ta-ta for now) and HTD (Happy Turkey Day)!

    Tell us: What are you thankful for this holiday? Share your thoughts at Facebook or Twitter (@bestpublicist).