7 Ways to Bounce Back from Career Mistakes, Missteps and Misunderstandings

Collectively, we’ve spent nearly more than thirty years in the public relations industry, where dealing with crises is par for the course. In fact, in a recent study, PR executive was ranked the 5th most stressful career behind commercial airline pilot, firefighter, military general and enlisted military personnel. Hard to believe that we’d rank amongst jobs that literally have the lives of others in their hands but, as we say in our profession, we’re “paid to be paranoid.” In our book, , Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work,we dedicate an entire chapter to crisis management.

The truth is, we all face difficult situations at work but not everyone knows how to handle them. Often people let mistakes and crises cripple — even paralyze — them, but bouncing back from roadblocks in your career is not as daunting as you might think. We really believe that every crisis is an opportunity. Most errors are reversible, and it’s important to remember that how you respond in tough times shows who you are as a person as much, if not more, than how you are in good times.

Need some guidelines? Here are a few tips for how to handle your next crisis:

#1:  Hope for the Best, Prepare for the Worst.

  • Go with your gut. When you see a red flag, pay attention. How many times in life have you kicked yourself for not listening to that little voice in your head that says, “Something is wrong here”?
  • Have a plan and a back-up plan. In PR, we try to lay out a strategy and do our best to identify potential pitfalls and problems on the horizon. While we may not always be able to predict what’s coming our way, by doing the exercise and putting a solid plan on paper, you’ll be prepared to deal with it if the issue ever sees the light of the day.

#2:  Be a Problem Solver.

  • Stay calm. In a crisis, people tend to get anxious. Maintaining a sense of Zen will not only allow you to think more clearly but will also set the tone for those around you.
  • Get focused. You want to quickly assess the damage and determine how to move forward.
  • Find a solution. Next, you need to figure out how to address and remedy the situation. Start by considering your end game — what’s the ultimate outcome you’d like to see? — and work backwards from there.

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Tips from the Trenches: Q&A with Nicole Brydson, founder of Brooklyn,The Borough

“Losing a job always feels like a big failure, so in that sense I have failed, but I now know that failure is a precursor to success, and often, being open to failure leads to success.”– Nicole Brydson, journalist, creative strategist, manager, and founder of Brooklyn, The Borough

nbrydson-final-07In Be Your Own Best Publicist, we interviewed a number of smart, interesting people on how to build a brand and stand out. As part of our online series of Q&As, we recently talked to entrepreneur, strategist and blogger extraordinaire Nicole Brydson and got her to share a little about her professional evolution, the importance of being yourself — and  why she believes that you don’t have to start your entrepreneurial path outside of the traditional workplace.

 

Why is it so important these days to stand out in the workplace?

Successful ideas can help you stand out and can mean spinning off entire new companies by yourself or with your employer. I went out on my own to build BrooklynTheBorough.com, but I recently met the entrepreneur Nora Abousteit at a DIY Business Association event. Along with her former employer, the German publisher Hubert Burda Media, she turned their stodgy old sewing magazine into a social media sewing circle phenomenon called BurdaStyle. Then she left to build Kollabora – a site where you can buy materials. She’s proof you don’t have to start your entrepreneurial path outside of the traditional workplace, and that companies who seek to innovate well and invest in their talent will be rewarded for risk taking.

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One-on-One Interview: Dan Schawbel, Personal Branding Guru

In Be Your Own Best Publicist, we share tips and advice from friends, colleagues and key experts in PR and beyond. One person who has great wisdom on how to brand yourself is Dan Schawbel, the founder of Millennial Branding, LLC & author of Me 2.0. We caught up with him recently to get his insight about personal branding and leveraging classic PR and marketing techniques to stand out in the workplace.

What skill or technique have you, yourself, used to get ahead or get a job?

The best technique I learned was to gather new skills outside of work that would be relevant to my internal career path. I was stuck in a product marketing role and wanted to be in social media marketing back in late 2007.

By starting a blog, establishing myself on social networks, and then constantly marketing myself every single day, I became a better marketer and more valuable to my company. The result was that I was able to create my own unique role within my company called “social media specialist.” Ever since then, I’ve been following my passion, honing my skills, and have been continuously innovating.
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