News & Events

Be Your Own Best Publicist In the News

Press Highlights:

“Jessica Kleiman and Meryl Weinsaft Cooper have a few self-promoting tips for you. In their new book, Be Your Own Best Publicist, the PR gurus show you how to land a new job, succeed in a freelance marketplace and essentially keep moving up in the world — all without having to hire them!” —

“When you’re in line for a job upgrade, bosses pay attention to everything—your attitude, your work ethic, and yep, your day-to-day look. So ditch the jeggings and follow these wardrobe pointers by Jessica Kleiman and Meryl Weinsaft Cooper from their new book Be Your Own Best Publicist, and you’ll be climbing up the ladder in no time.” —

“You may not think of yourself as a marketer, and you definitely don’t see yourself as a commodity, but here’s a status update: Anyone who regularly uses Facebook, posts blogs, or likes the sound of their own Tweets is engaged in a form of self-branding. If you play it smart, this kind of personal declaration can lead to all sorts of professional opportunities. The key, according to veteran publicists Jessica Kleiman and Meryl Weinsaft Cooper, is to adopt effective tools and strategies from the world of public relations.  The New York City-based writers have packaged their combined 30 years of experience into Be Your Own Publicist, a guide for using PR techniques to get ahead in the workforce and beyond.” — Toronto Sun

“Remember the scary quote in The Devil Wears Prada when Emily Blunt tells Anne Hathaway that a million girls would kill for her job? With the current economy, we’re well aware that a million girls would kill for any job. Thanks to Jessica Kleiman (Hearst’s vice president of public relations) and Meryl Weinsaft Cooper’s new book, you’ll have just what you need to stand out from the crowd in the workplace. ‘Whether you’re looking for a new job, a promotion or recognition in the job you have, the techniques will apply,’ Kleiman says. Cooper, managing director of the Home & Lifestyle Division at DeVries PR, teamed up with longtime friend Kleiman to write Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work.”  —

“Being a publicist is hard work, but public relations pros may have all the right answers when it comes to landing a job or advancing up the corporate ladder. In ‘Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded,’ publicists Jessica Kleiman and Meryl Weinsaft Cooper share their advice on how to use classic, well-tested PR techniques to get ahead.” —

“Outshine the competition with these career-boosting PR tactics.  Jessica Kleiman and Meryl Weinsaft Cooper, seasoned public relations experts and co-authors of Be Your Own Best Publicist, provide methods to help you make your name in the workplace—whether you’re the CEO or her trusty assistant.” — Southwest Spirit Magazine

“Kleiman and Cooper are both accomplished public relations professionals (Kleiman having spearheaded PR for Hearst Magazines for 10 years), experienced in the use of public relations tools both classic, such as image shaping, positive language, and simple communications goals, and contemporary, like effective use of social media and managing your online presence. With their first book they seek to provide readers with both sets of tools, and a good amount of advice for how to use them…The authors’ style is straightforward, occasionally funny, and refreshingly free of pretention, resulting in a highly readable guide.” — Publishers Weekly

For anyone who has ever wanted to get ahead at work or nab the next great opportunity, but doesn’t quite know how, Jessica Kleiman and Meryl Weinsaft Cooper have the answer. Both seasoned PR pros, they wrote the book (literally!) on how to market yourself and get ahead using tried-and-true public relations skills…Though it’s chock full of advice, plus inspirational quotes, perhaps the most useful part of the book is the “Your Personal PR Action Plan” prompts at the end of each chapter, which encourage the reader to apply the info to their own life, making marketing yourself a reality instead of a just a goal.” Woman’s Day

“Jessica Kleiman is Hearst Magazines vp/public relations… Meryl Weinsaft Cooper is managing directorof DeVries Public Relations’ home & lifestyle unit after representing Elle Decor and Working Mother. That they know the right stuff is demonstrated in their recently released Be Your Own Best Publicist (Career Press), an informative and fun guide for anyone wanting to get ahead in this competitive world. The book’s eclectic group of sources run the gamut from Shakespeare and Ben Franklin to Lady Gaga and Britney Spears, and they make it a quick page-turner.” — Media Industry Newsletter

Everything’s about PR these days. Or so it seems. Perhaps this is because I’ve had my nose buried in Jessica Kleiman and Meryl Weinsaft Cooper’s new tome Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work. It is one of the most informative books I’ve read in the past year (and during my stint as books editor for magazine, I read a lot of books) and certainly worth its $15.99 pricetag. In fact, for all the tips that can help you get ahead in school, at work, at your internship, it’s a steal.” — MLTS Magazine

Recent & Upcoming Speaking Engagements/Interviews:


“Public Relations 1.0” workshop, Editor-at-Large LAUNCH series, March 24


“How to Build a Brand” worskhop, Editor-at-Large LAUNCH series, October 29


The Hired Guns, “Be Your Own Best Publicist” workshop, January 18 (invitation only)

Women in the Boardroom, “Crisis Management Workshop”, January 22, 6pm, New York, NY

Golden Seeds Innovation Summit, panel on “How to Get Media Attention”, January 30, New York, NY (invitation-only)


Wharton Women Business Conference, Philadelphia, PA, January 20, 2012

Mediabistro’s Job Search Bootcamp Keynote Webinar, January 31, 2012

Guest Speaker on PR, FIT, New York, NY, February 8, 2012

University of Michigan, PR Workshop, Ann Arbor, MI, March 9-11, 2012

SXSW Interactive Career Mentoring, Austin, TX, March 9-13, 2012

KPMG Women’s History Month Event, New York, NY, March 29, 2012

Network of Executive Women Twin Cities Conference, Minneapolis, MN, May 7, 2012

Meet the Media Panel, Genesis Group NY, July 19, 2012

Women in the Boardroom Webinar on “Five Secrets to Making a Good Impression”, December 16, 2012


Small Group Advisors, Mediabistro‘s Job Search Boot Camp, Oct. 27-Nov. 17, 2011

Handbag Designer 101 Workshop, FIT, October 24, 2011

PRSA Tweetchat (#npchat), October 25, 2011

Syracuse University’s Whitman School of Business Alumni Club, NYC, October 26, 2011

Mediabistro’s Job Search Boot Camp, October 27-November 17

Center for Communications, The New School, NYC, November 8, 2011, 6:30pm

Hofstra University, Nov. 10, 2011, 6pm

Spark & Hustle Small Business Boot Camp, Boston, MA, December 7, 2011 —  BE YOUR OWN BEST PUBLICIST presentation


To book us for a speaking engagement or press interview, please email