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In one of the toughest job markets in more than 20 years, with the unemployment rate hovering around ten percent, as well as dwindling job openings and promotion opportunities, standing out and making a good impression is more vital than ever. This helpful, easy-to-follow guide shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position or get that coveted promotion how they can use PR skills to achieve their goals.
Written by two seasoned public relations professionals, Jessica Kleiman and Meryl Weinsaft Cooper, Be Your Own Best Publicist: How To Use PR Techniques To Get Noticed, Get Hired & Get Rewarded At Work breaks down the fundamentals of PR and how they can be implemented to promote oneself. Through humorous but informative anecdotes, tips and exercises, this book will arm people with the confidence, knowledge and tactics to help them market themselves in the workplace.
Top 10 Guiding PR Principles
We polled our friends and colleagues in the PR industry to come up with the tenets that drive our business, all of which can translate to yours, whatever it may be. Each of the following are addressed in Be Your Own Best Publicist:
1. Communicate clearly: Know how to get your message across loud and clear, whether in writing or verbally.
2. Be fearless: If you never ask, you will never know.
3. Be proactive and responsive: Anticipate challenges or obstacles and, if they arise, address them quickly.
4. Play nicely in the sandbox with others: PR, like other industries, is about collaboration. Be kind, receptive, and respectful to those around you, and maintain a positive attitude.
5. See stories everywhere: Pay attention to what’s going on around you and let it inspire and inform you.
6. Be the expert: Do your homework, but also trust your instincts. You know your strengths and talents better than anyone else does.
7. Be “streative”: Strike a balance between creativity and strategy.
8. Fail forward: Learn from your mistakes, and don’t beat yourself up when you make them.
9. Be passionate: Love and believe in what you do.
10. Be resourceful and flexible: Leave no stone unturned, and be open to new developments and ways of doing things.