Media Chicks Rocked the House

Jessica with XO Group's Carley Roney

Jessica with XO Group’s Carley Roney

There are tons of events geared towards women–from conferences to panels to rallies. While we love the idea of doing something specifically for a female audience, we noticed a few years ago that there weren’t many events with no other agenda than to connect cool women with one another. With that goal in mind, we started a semi-annual cocktail party called Media Chicks Mixer–and, because we live the world of communications, we focused on women who work in media and public relations across industries, from fashion and beauty to finance and design.

Last night, we co-hosted our latest Media Chicks Mixers along with Carley Roney, co-founder of XO Group (which owns The Knot, The Nest, The Bump and other popular websites) at their gorgeous, sleek offices in the Wall Street area of Manhattan. (I ran PR at The Knot back in their startup days and, boy, do I wish they had been in this space then!)

 

Unfortunately, Meryl was sick and had to sit this one out (we missed her dearly!) but we had a great turnout, with attendees hailing from CNBC to the New York Post, Hearst to GoogleAnn Taylor to Lippe Taylor.

Lots of chatting going on at Media Chicks (with one rogue guy...)

Lots of chatting going on at Media Chicks (with one rogue guy…)

It was a night of good champagne and great conversation–those who already knew each other got to catch up and others made brand new connections.

Lots of bubbly, compliments of Meryl's fab clients

Lots of bubbly, compliments of Meryl’s fab clients

Special thanks to XO Group for hosting the event (their amazing views of the Brooklyn Bridge were a special treat) and to those who donated great beauty and fashion giveaways and raffle prizes, including Bliss, Boots, FLOWER, Fred Segal, Elaine Turner and Strivectin.

Jessica, L2 PR's Letena Lindsay and Masthead Media's Julie Hochheiser Ilkovich (we all used to work at Hearst together)

Jessica, L2 PR’s Letena Lindsay and Masthead Media’s Julie Hochheiser Ilkovich (we all used to work at Hearst together)

Jessica with CNBC's Jennifer Zweben

Jessica with CNBC’s Jennifer Zweben

 

Google's Andrea Faville and Jessica Kleiman

Google’s Andrea Faville and Jessica Kleiman

Lauren Melone, Dede Brown, Kirsten Segal of the New York Post and NBC's Lenore Moritz

Lauren Melone, Dede Brown, Kirsten Fleming of the New York Post and NBC’s Lenore Moritz

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Hearst’s Lacey Drucker, Google’s PR girls and Ann Inc.’s Sanam Ghanchi

SANDOW's Jessica Kleiman and Misfit Media's Nicole Brydson

SANDOW’s Jessica Kleiman and Misfit Media’s Nicole Brydson

XO Group's cool cafe
XO Group’s cool cafe

 

Marni Raitt of DiGennaro & Partners, BYOBP co-author Jessica Kleiman and Emily Blumenthal of Handbag Designer 101

Marni Raitt of DiGennaro & Partners, BYOBP co-author Jessica Kleiman and Emily Blumenthal of Handbag Designer 101

How Mentorship Can Help You Get Ahead

NYWICI Mentoring Panel

Sage advice being doled out at the “Fastest Way to the Top” NYWICI panel.

Last week, we attended a great panel hosted by New York Women in Communications (NYWICI) called “The Fastest Way to the Top,” where five successful women at all stages of their careers discussed the importance of finding mentors and sponsors along the way to support you, offer advice and help you reach that next level of achievement.

Moderated by Erica Hill, co-anchor of NBC’s Weekend Today, the lineup included Ellen Archer, ABC Entertainment‘s Head of East Coast Development, and her longtime mentor, iVillage co-founder Nancy Evans; as well as Stacy Martinet, Chief Marketing Officer, Mashable, and her mentor Denise Warren, Executive Vice President, Digital Products and Services Group, The New York Times.

While the women-focused event was peppered with references to Sheryl Sandberg’s Lean In, much of the wisdom imparted during the panel could apply to men too, though as Archer pointed out, “We as woman are very good at developing friendships and men are good at business relationships. It’s important for women to get out there and develop those relationships as well. We’re somehow not as good at it.”

Below, some of the best tips for how to choose a mentor, become one yourself and learn from the generation ahead of you and behind you:

 

What Does Mentorship Mean?

The best of mentoring is when you can send [the person] an email and say, “When can you talk today?” Don’t just walk up to someone and say, “Will you be my mentor?”- Nancy Evans

People took notice of me because I did a great job. I showed up early, I stayed late. How can you make the bar higher? How do you get people to notice you? As a mentee, you have to trust your mentors. - Denise Warren

I admired a woman who was open to people at all levels. She recognized me as a junior staffer and said, “You did a great job; it doesn’t matter how much experience you have.” – Stacy Martinet

Reverse mentoring is great — digital natives can teach older people a lot about technology and social media. - Ellen Archer

 


What Can We Learn from Twenty-Somethings?

I don’t view this younger generation as stereotypically feeling entitled, but I have encountered people who think their path up should be quicker than ours. I see that this generation wants to build their skills –whether social media or program management– and we want to help them do that. - Denise Warren

The norms are different now. I Snapchat and text with my team at Mashable. The fact that they don’t have as many hang-ups as we do is good but it’s about balance. Things move very fast now — there’s a list [that comes out] every week of “Top 10 People under 30″ and they want to get on those lists. - Stacy Martinet

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Volunteering: How Helping Out Helps You Stand Out In the Workplace

Photo credit: www.careways.org.au

Last week was National Volunteer Week, an annual event that, since its inception in 1974, has raised awareness about the  growing role volunteerism plays in strengthening communities. But did you know that it can also help you stand out in a good way in the workplace?

LinkedIn recently shared that 1 million members have added charitable causes to their profiles and pointed out that over 60 percent of those members are Millennials who highlight their volunteer efforts as a part of their professional identity.

Some might argue that they can’t afford to work for free, but here are a few ways in which volunteering can help you land your dream gig:

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Tips from the Trenches: Q&A with Social Media Week Founder Toby Daniels

“Be purposeful in what you do. Think about the why of every action you take, every piece of communication you share and every interaction or new relationship you forge.” — Toby Daniels, Founder, Social Media Week

When we met Toby Daniels, founder & executive director of Social Media Week (SMW), and CEO of Crowdcentric, we were instantly impressed with his vision of how the world could be better connected through the power of social media — as well as live interaction – and wanted him to share some of his wisdom with us here.

Since Daniels founded Social Media Week in 2008, it has become a major global conference reaching more than 100,000 people in 26 cities around the world, aiming to connect people and brands around emerging trends in social and mobile media. In order to build SMW into what it is today, Daniels and his small team have done a great job leveraging word of mouth – and, of course, social media – to spread the gospel worldwide.

SMW 2013 kicks off on February 18 in Copenhagen, Hamburg, Lagos, Miami, New York, Paris, Singapore, Tokyo and Washington, DC. Join the worldwide conversation by posting on your own social media platforms with hashtag #SMW13.

 

When you first started Social Media Week, how did you promote it to the world?

Facebook, Tumblr, Twitter and outreach through my personal network were my primary outlets. One of the most important things I did early on with SMW was establish an advisory board of key influencers, community leaders, academics and luminaries in the emerging media and technology space. When we announced the conference in early 2009, they were a key factor in helping to get the word out.

Since then we’ve refined our approach, but even to this day, our most effective form of promotion is through our community, which in four years has grown to more than 100k professionals worldwide.

 

What’s the best PR advice you’ve ever received?

Two slightly conflicting pieces of advice:  1) No one does PR better than you and 2) Let your community do your PR for you.

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Tips from the Trenches: One-on-One with Emily Blumenthal, CEO/Founder, Handbag Designer 101

“Be aware that the person you are speaking with has no time for you until you prove you can give them something they might need or want, so having your elevator pitch ready is always a must.” — Emily Blumenthal

 

Fashion entrepreneur Emily Blumenthal

Emily Blumenthal never went to design school. But that didn’t stop her from creating a line of handbags that she singlehandedly got into Bergdorf Goodman, Henri Bendel, Bloomingdale’s and finally to QVC. Add to that teaching Fashion Marketing at Parsons The New School for Design and running a business helping burgeoning accessories designers get their handbag lines off the ground and into major retailers across the country.

In addition, Blumenthal created the Independent Handbag Designer Awards, an internationally respected design competition, runs online resource HandbagDesigner101.com and authored “Handbag Designer 101,” a book to help designers create the next “It Bag” and a viable business to go with it. The woman is BUSY.

In Be Your Own Best Publicist, we interviewed a number of smart, interesting people on how to build a brand and stand out. Just in time for New York Fashion Week, we recently talked to Blumenthal about how she launched her brand and her advice for other entrepreneurs trying to break through the clutter with limited time and resources.

 

Why is it so important these days to stand out in the workplace?

The market is so incredibly oversaturated. It is key to stand out since internal competition is fierce, especially in markets that are so sought after. Proving your value is a must as that will translate into more power, responsibility and eventually dollars in your pocket.

 

What’s the best PR advice you’ve ever received?

When I was starting out and wanted to get into television, a buyer pulled me aside and said, “You would never open a clothing store if you didn’t know how to shop.” In other words, make sure you know how to buy before you can sell. I have used this in every step of my career; I try to get behind the mindset of those that I am pitching and to address their needs before I even begin to tell them anything I am working on.

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6 Ways to Build Buzz for Your Brand on a Budget

How to get people talking about your brand.

You have a great idea, a website, a business plan and maybe even some funding. Now what? That doesn’t mean anything unless people are talking, sharing and buzzing about your brand. If no one hears the proverbial tree falling in the forest, how will they know it actually exists — and why would they care?

For most startups, publicity typically falls to the bottom of the expenditure list. Yet, in this day and age, with so much competition for coverage and attention, it can be the thing that connects the dots, raises your profile and attracts consumers, advertisers, partners and investors. The reality: Those who put public relations as the lead horse will likely cross the finish line first. But if you’re bootstrapped and feel you just can’t justify the cost of hiring a PR firm or an in-house communications specialist, you can learn how to be your own publicist — and kick-start the drumbeat about your brand through press coverage and social media buzz.

Recently, Jessica participated in a panel at the Golden Seeds Innovation Summit — a conference run by an investment firm that supports companies founded by women entrepreneurs — called “Building Your Brand: Lessons in PR for Early Stage Companies,” where this topic was discussed. Moderated by The New York Times bestselling author and former Hearst Magazines Chair(wo)man, Cathie Black, the panel also included The Daily Muse co-founder Kathryn Minshew, Business Insider tech reporter Alyson Shontell and Joannie Danielides who runs an eponymous PR firm. Below we share some of the advice that was given during this panel.

  • Know your elevator pitch. Have a great story and know how to tell it…quickly. What you pitch to the media is not that different from what you have to “sell” to potential investors and, similarly, you have a short period of time in which to impress them and gain their interest.
  • Find a news hook. Understand how your business fits into a bigger trend or story. Don’t just pitch in a vacuum. Minshew of The Daily Muse said that she often pitches reporters when new job numbers come out or as part of a story on young female tech entrepreneurs in the career space so they use her as an expert on a particular trend. Shontell advised startups to identify how their company or story relates to a broad audience.
  • Be scrappy and resourceful. Follow reporters who cover your industry on Twitter, then retweet them and respond to them. Also, read relevant media about your industry and stay up on the latest trends. [Read more...]

7 Ways to Bounce Back from Career Mistakes, Missteps and Misunderstandings

Collectively, we’ve spent nearly more than thirty years in the public relations industry, where dealing with crises is par for the course. In fact, in a recent study, PR executive was ranked the 5th most stressful career behind commercial airline pilot, firefighter, military general and enlisted military personnel. Hard to believe that we’d rank amongst jobs that literally have the lives of others in their hands but, as we say in our profession, we’re “paid to be paranoid.” In our book, , Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work,we dedicate an entire chapter to crisis management.

The truth is, we all face difficult situations at work but not everyone knows how to handle them. Often people let mistakes and crises cripple — even paralyze — them, but bouncing back from roadblocks in your career is not as daunting as you might think. We really believe that every crisis is an opportunity. Most errors are reversible, and it’s important to remember that how you respond in tough times shows who you are as a person as much, if not more, than how you are in good times.

Need some guidelines? Here are a few tips for how to handle your next crisis:

#1:  Hope for the Best, Prepare for the Worst.

  • Go with your gut. When you see a red flag, pay attention. How many times in life have you kicked yourself for not listening to that little voice in your head that says, “Something is wrong here”?
  • Have a plan and a back-up plan. In PR, we try to lay out a strategy and do our best to identify potential pitfalls and problems on the horizon. While we may not always be able to predict what’s coming our way, by doing the exercise and putting a solid plan on paper, you’ll be prepared to deal with it if the issue ever sees the light of the day.

#2:  Be a Problem Solver.

  • Stay calm. In a crisis, people tend to get anxious. Maintaining a sense of Zen will not only allow you to think more clearly but will also set the tone for those around you.
  • Get focused. You want to quickly assess the damage and determine how to move forward.
  • Find a solution. Next, you need to figure out how to address and remedy the situation. Start by considering your end game — what’s the ultimate outcome you’d like to see? — and work backwards from there.

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Tips from the Trenches: Q&A with Nicole Brydson, founder of Brooklyn,The Borough

“Losing a job always feels like a big failure, so in that sense I have failed, but I now know that failure is a precursor to success, and often, being open to failure leads to success.”- Nicole Brydson, journalist, creative strategist, manager, and founder of Brooklyn, The Borough

nbrydson-final-07In Be Your Own Best Publicist, we interviewed a number of smart, interesting people on how to build a brand and stand out. As part of our online series of Q&As, we recently talked to entrepreneur, strategist and blogger extraordinaire Nicole Brydson and got her to share a little about her professional evolution, the importance of being yourself — and  why she believes that you don’t have to start your entrepreneurial path outside of the traditional workplace.

 

Why is it so important these days to stand out in the workplace?

Successful ideas can help you stand out and can mean spinning off entire new companies by yourself or with your employer. I went out on my own to build BrooklynTheBorough.com, but I recently met the entrepreneur Nora Abousteit at a DIY Business Association event. Along with her former employer, the German publisher Hubert Burda Media, she turned their stodgy old sewing magazine into a social media sewing circle phenomenon called BurdaStyle. Then she left to build Kollabora – a site where you can buy materials. She’s proof you don’t have to start your entrepreneurial path outside of the traditional workplace, and that companies who seek to innovate well and invest in their talent will be rewarded for risk taking.

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Multitasking Literally Hurts Your Brain: Q&A with Time Management Expert Julie Morgenstern

Multitasking is actually bad for our health.

In a world of multitasking and constant distractions –from the ping of texts and emails to everyone having to wear more hats at work than they used to– time management is one of the biggest challenges. We might feel like we’re doing more — and, in a way, we are — but we’re actually get less done in the process. So, is it possible in this day and age to streamline your work style, be more productive and get back some time in your day to focus on big picture stuff, strategy and brainstorming, all of which will make you more effective at your job?  Yes, says Julie Morgenstern, a productivity expert and bestselling author of five books including Time Management from the Inside Out. Dubbed the “queen of putting people’s lives in order” by USA Today, Morgenstern has made it her life’s mission to help people get more out of everyday and find focus in their lives, both at work and at home.  This month marks the launch of her new Circa Balanced Life Planner, a paper-based system for the digital age, designed to help people make good decisions about where to spend their time. Sign us up!

Morgenstern spent some of her valuable time talking to us about the email addiction epidemic, why being pulled in a million different directions and always being connected is bad for the brain, and sharing some great advice for how to manage your time more effectively this year.

Why is multitasking ineffectual?

It has been scientifically demonstrated that the brain cannot effectively or efficiently switch between tasks, so you lose time. It takes four times longer to recognize new things so you’re not saving time; multitasking actually costs time. You also lose time because you often make mistakes. If you’re multitasking and you send an email and accidentally “reply all” and the person you were talking about is on the email, it’s a big mistake. In addition, studies have shown that we have a much lower retention rate of what we learn when multitasking, which means you could have to redo the work or you may not do the next task well because you forgot the information you learned. Everyone’s complaining of memory issues these days – they’re symptoms of this multitasking epidemic.  Then, of course, there’s the rudeness factor, which doesn’t help develop strong relationships with others.

 

Have distractions multiplied in recent years and, if so, how?  

One is obviously the smartphone, which has made it so that you cannot get away. There are no safe zones where you can actually unplug. You feel like you’re busy and doing something – it’s a chemical addiction. There are so many things we can do through our screens now – stay in touch with friends, do business, entertainment, watch Netflix, do research, create a Pinterest board.  The volume of tasks in our lives that we can now do through a screen rather than tactilely has increased exponentially. It’s more than just email. It’s all the things we can do on screens.

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Does Anyone Print and Save Thank You E-Mails?

Handwritten notes: a lost art?

In a recent Wall Street Journal article on “The Lost Art of the Handwritten Note,” author Philip Hensher addresses how our increasing reliance on typing and texting is making the handwritten note go the way of the fax machine. He says, “The ready communication through electronic means that has replaced the handwritten letter is wonderful. But we have definitely lost something here, and those Skype, email and text exchanges won’t be treasured in the way that my teenage letters, scribbled journals and postcards have been for years.”

We couldn’t agree more. Recently, Jessica moved apartments and unearthed a shoebox full of handwritten notes from old friends, ex-boyfriends (not sure her husband appreciated that she hung onto those!) and thank you notes from magazine editors with whom she worked for years at Hearst Magazines, including the late, legendary Cosmo editor Helen Gurley Brown. Had those been sent to her via email or text, she definitely would not still have them — and they wouldn’t have had the same sentimental value.

When people ask us if, after a job interview or informational meeting, they should send a thank you via email or snail mail, we always suggest both.  The speed of an email foll0w-up is great but can get buried in a busy person’s in-box (or even get lost in the “junk mail” folder if you’re sending it from an unfamiliar email address). In this day and age, when sadly we’re getting fewer and fewer letters in the mail, a handwritten thank you note, well-crafted on good stationery, will make a candidate stand out from others who chose not to take that extra, personal step.

In fact, a female magazine publisher we know said that if she interviews someone and they don’t send a real note as a follow-up, she will not hire them, no matter how impressive they were in person. And a media executive with whom Jessica works asks his sales staff for photocopies of the thank you notes they’ve handwritten and sent to clients and prospective clients during the week so he can make sure they’re actually doing it, versus relying on email alone.

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