About the Authors


Jessica Kleiman and Meryl Weinsaft Cooper

Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.  They have spoken and taught workshops about publicity and personal branding at various universities, professional organizations, conferences and corporations all over the country.

Kleiman is currently EVP, communications of Sandow, a company with multiplatform luxury brands in the media, design, retail and business information space. Previously, Kleiman served as VP-public relations for Hearst Magazines, one of the world’s largest publishers of monthly magazines, where she worked for 12 years. She has guest lectured about publicity at NYU, University of Michigan and the Radcliffe Publishing Course at Columbia University and has written for various newspapers, Web sites and magazines.  A graduate of University of Michigan with a BA in Communication, she started her career at a magazine publicity firm and then served as director of PR at The Knot, a wedding media company. In 2011, Kleiman was nominated as “Publicist of the Year” by PR News.  She lives in Brooklyn, NY with her husband and daughter and can be followed on Twitter at @jessicakleiman.

Meryl Weinsaft Cooper is a co-founder and principal of Allen/Cooper Enterprises, a marketing, exhibitions and events company with a focus on art and lifestyle brands.  Previously, as managing director  of the DeVries Public Relations‘ Home & Lifestyle division and as SVP-Partner at LaForce+Stevens, she led programs for a variety of hospitality and consumer brands including Veuve Clicquot, Viceroy Hotels, Vikram Chatwal Hotels, BR Guest Restaurants, Tourism New South Wales, Magnolia Bakery, Belvedere Vodka, Pepperidge Farm, Samuel Adams Beer, New Amsterdam Gin and Ecco Domani Wines.  A graduate of Ithaca College’s Park School of Communications, her PR experience includes stints in art, music and entertainment, including time at the Screen Actors Guild’s New York office.  She lives in Brooklyn, NY with her husband and dog, and spends her spare time writing and producing films as well as seeking out the best culinary, travel and art experiences, which she documents in her blog, Searching for Jake Ryan.

Both authors are contributing bloggers on Forbes.com’s Work in Progress section.