“Be purposeful in what you do. Think about the why of every action you take, every piece of communication you share and every interaction or new relationship you forge.” — Toby Daniels, Founder, Social Media Week
When we met Toby Daniels, founder & executive director of Social Media Week (SMW), and CEO of Crowdcentric, we were instantly impressed with his vision of how the world could be better connected through the power of social media — as well as live interaction – and wanted him to share some of his wisdom with us here.
Since Daniels founded Social Media Week in 2008, it has become a major global conference reaching more than 100,000 people in 26 cities around the world, aiming to connect people and brands around emerging trends in social and mobile media. In order to build SMW into what it is today, Daniels and his small team have done a great job leveraging word of mouth – and, of course, social media – to spread the gospel worldwide.
SMW 2013 kicks off on February 18 in Copenhagen, Hamburg, Lagos, Miami, New York, Paris, Singapore, Tokyo and Washington, DC. Join the worldwide conversation by posting on your own social media platforms with hashtag #SMW13.
When you first started Social Media Week, how did you promote it to the world?
Facebook, Tumblr, Twitter and outreach through my personal network were my primary outlets. One of the most important things I did early on with SMW was establish an advisory board of key influencers, community leaders, academics and luminaries in the emerging media and technology space. When we announced the conference in early 2009, they were a key factor in helping to get the word out.
Since then we’ve refined our approach, but even to this day, our most effective form of promotion is through our community, which in four years has grown to more than 100k professionals worldwide.
What’s the best PR advice you’ve ever received?
Two slightly conflicting pieces of advice: 1) No one does PR better than you and 2) Let your community do your PR for you.