Serena’s Olympic Victory Celebration: Learning from The Dance that Became a Distraction


Serena busts a move (

Likely it was simply a moment of unbridled joy — as she told Access Hollywood, “A good moment for her”–  but Serena Williams’ golden accomplishment became tarnished when she spontaneously broke into a  “C-Walk” victory dance — moves tied to gang life in her home state of California.

Of course, the various pundits and people around the blogoshere rushed to weigh in:

It was embarrassing.”

It was just a dance (and the criticism smacked of racism).”

It was inappropriate.”

It was cool.”

No matter what the meaning or intention, the result of the action was the same: It inadvertently shifted the focus from her incredible achievement to a less than stellar image.

[Read more…]

The Pros and Cons of Job-Hopping

Job hopping isn’t necessary a good thing.

Having run her company’s PR department for over a decade, Jessica has seen a lot of staffers come and go — some by their choice, some by hers. While most have stayed for between two and four years, a few for much longer (herself included), others don’t stick around long enough to really settle in.

When we both look at resumes and see that someone has jumped from job to job, spending less than a year or two at each place, it gives us pause. But more and more these days, young people get antsy after six months to a year (sometimes even less).

The reasons people leave vary — perhaps they feel they deserve or want a promotion, more money, more autonomy and flexibility, or they seek to join the latest start-up in hopes that they’ll get rich quick. And those things are not necessarily bad. It’s just important to be careful about how you navigate your career path so your resume doesn’t end up being disproportionately long compared to your short duration in the working world.

So, herein are some of the pros and cons of job-hopping:

[Read more…]

Tips from the Trenches: One-on-One with Jonah Disend, Founder and CEO of Redscout

“Now more than ever, employers are looking for uniqueness over degrees and pedigree. If you don’t offer something different than everyone else, you won’t get noticed.” – Jonah Disend 

In Be Your Own Best Publicist, we share tips and advice from friends, colleagues and key experts in PR and beyond. One person who has great wisdom on how to brand yourself is Jonah Disend, the founder and CEO of Redscout, a brand development shop that has helped companies realize their potential in every category from fashion to fast food.

We caught up with him recently to get his insights about standing out in a good way at work including the importance of finding a mentor to help guide your career.

[Read more…]

Meet Yourself Half-Way: Why a Mid-Year Check-in Can Spell Success in All Areas of Your Life

August is here!  Aside from ungodly heat, spiked lemonade and the omnipresent Summer Olympics, what this time of year truly has in store is the opportunity to do a check-in with yourself.

In sports, the split is the intermediate times during a race that gives athletes an understanding of how they are performing, allowing them to adjust their pace accordingly.  In screenwriting, figuring out the midpoint is the key to determining where the story goes, what it means — and how to make it a success. And, in business, smart companies examine goals and performance at the half-way point to ensure that they will hit the marks set earlier in the year.

[Read more…]