How much does what you wear in the workplace make a statement about your skills and accomplishments? It depends: While it doesn’t seem to have affected Mark Zuckerberg’s success (we doubt Facebook’s stock price has dropped as a result of his refusal to wear anything but hoodies and sandals), at the same time, when you’re a tech entrepreneur trying to attract funding, partners and press, paying attention to your appearance and wardrobe can contribute to an image of success.
In Be Your Own Best Publicist, we talk about dressing the part and how what you wear can pose a hindrance -at worst, a barrier to entry. It’s like that old saying, “Dress for the job you want, not the job you have.”
And, for many women in Silicon Valley, cultivating a personal style has at least earned them and their startups some good publicity, as evidenced by this recent New York Times Style section story on a new crop of women in the tech space who unabashedly dress up in designer clothes.
In the article, Sukhinder Singh Cassidy, 42, a former Google executive who now runs a video shopping site called Joyus, said: “Earlier in my career, if I had to choose between a skirt and being taken seriously, I would have chosen being taken seriously. But now I’m at a point in my career in the valley where I’m judged by what I’ve done.”
Considering that the tech world is typically on the cutting edge of what’s new and modern, it sounds a bit archaic to us that a woman who walks into a meeting with venture capitalists wearing a designer skirt wouldn’t be taken seriously. If it was a hot pink mini skirt, perhaps, but dressing professionally and having a signature style should make a positive impression on others and show that you’re polished, smart and can run circles around those male tech geeks in t-shirts and jeans — even if you’re wearing five-inch Louboutins.