“Auto-Pilot Is Not An Option” and Other Lessons We Learned At Wharton (Part II)

The Financial Times recently reported that women make up 37 percent of those who attend a full-time MBA programs in the US, an increase from 33 percent five years ago and 30 percent a decade ago.

We met a few of those women on January 20th, when we spent the 1-year anniversary of the publication of our book, Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work, at the Wharton Women Business Conference in Pennsylvania.

Several accomplished women (including Jessica) were there to share their wisdom and insights with the 200-plus attendees from the college and graduate program. On the day’s docket were  Cindy DiPietrantonio, COO of The Jones GroupTracy Travis, CFO of Ralph Lauren CorporationJessica Steel, EVP of business development for Pandora Media Inc.; Alex Witt, NBC correspondent and MSNBC anchor; and Suzi Weiss-Fischmann, executive vice president and artistic director of OPI Products Inc. Keynote speaker Uta Werner, corporate vice president and chief strategy officer of Xerox Corporation, rounded out the speaker list.

There were so many great nuggets of advice, we knew that we had to break it into two different blog posts. Part I was posted last week. Now, without further ado, is the second half:

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“Listen To Your Mother” and Other Lessons We Learned at Wharton (Part I)

Jessica Kleiman and Pandora's Jessica Steel with Wharton students

While neither of us has gone to business school (not yet, anyway), we did just spend the one-year anniversary of the publication of our book, Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work, at the Wharton Women Business Conference in Pennsylvania.

What an event! Jessica was honored to have been invited to participate in one of the day’s panels about “lead-her-ship” (WWBC’s phrase, not ours…) for her role as VP, public relations at Hearst Magazines, along with two very accomplished female executives — Cindy DiPietrantonio, COO of The Jones Group, and Tracy Travis, CFO of Ralph Lauren Corporation. The other panel featured Jessica Steel, EVP of business development for Pandora Media Inc.; Alex Witt, NBC correspondent and MSNBC anchor; and Suzi Weiss-Fischmann, executive vice president and artistic director of OPI Products Inc. The luncheon was keynoted by Uta Werner, corporate vice president and chief strategy officer of Xerox Corporation.

We were blown away by the amazing women we met there — attendees and speakers alike.  And, as with any event that brings together such powerhouses, we walked away with great insights and information which we’ve broken into two different blog posts.  For starters, here are some key take-aways: [Read more...]

Happy 1st Birthday to “Be Your Own Best Publicist”!

Happy birthday to us — our book, we mean!  Today marks the one year anniversary of the publication of Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work.

First – a big thank you for all of the support you’ve given to us since the book hit shelves (and websites) 12 months ago. We are beyond thrilled at the attention our book has received.  And even happier that its publication has allowed us to build a platform to share career and PR advice through media interviews, workshops and speaking engagements around the country. The trend continues this week: We’ll be celebrating on January 20th by participating in the Wharton Women Business Conference in Philadelphia. (We’ll report back about all the great information shared there – stay tuned!)

 

 

 

In honor of this happy occasion, we thought we’d take a look back at a few of our favorite media highlights and speaking engagements from the past year:

  • In other exciting news, Meryl recently started her own communications/events company, Allen/Cooper Enterprises (and launched Site/109, an events and pop-up exhibitions space on New York’s Lower East Side), and Jessica was nominated as 2011 “Publicist of the Year” by PR News.   

Now, as we enter into our sophomore year as published authors and as Be Your Own Best Publicist goes into its second printing  (yay!), we want to thank you again for your continued support, particularly those of you who have either bought copies or encouraged others to do so.  (Of course, if you haven’t, it’s not too late – the book is available on Amazon.comBN.com, on Kindle and Nook and in bookstores nationwide.)

We hope you will keep up on our various press coverage, speaking engagements and news here, as well as on our Facebook fan page and Twitter feed (@bestpublicist).  If you haven’t check us out on Forbes.com’s Work in Progress section or BusinessInsider’s War Room section, please do!

Until next time, we wish you all a fabulous new year filled with much success. Here’s to being your own best publicist in 2012!