Now I Know… (AKA Advice for the Graduating Class – Part II)


They say hindsight is 20/20 and that all advice is autobiographical.  So, when we thought about offering tips to this year’s graduating class, in addition to considering some of our favorite tidbits, we asked our colleagues and contributors to share one success strategy based on their experiences:

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I Wish I’d Known That (AKA Advice for the Graduating Class – Part I)

We’ve spent a lot of time over our careers sharing advice with college seniors and recent graduates, and both of us have more recently spoken at our respective alma maters — University of Michigan and Ithaca College — to impart tips, tricks and lessons from our book, Be Your Own Best Publicist.

So, as the various schools finish playing “Pomp and Circumstance” and the throngs of young talent begin to take the walk from classes to corporate life, we wanted to share more of our favorite bits of advice to set them on their way.  We got so many great nuggets of wisdom from colleagues, friends and mentors that we’ve broken them into two installments.  Here’s the first part:
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News You Can Use: Forever Indebted — Rising Debt Makes Finding the Right Gig Vital For Grads


This past weekend, Meryl spoke to 175 seniors graduating from Ithaca College’s Park School of Communications, where she also earned her degree. She, like so many graduates, feels  connected — even indebted — to her alma mater for the experience and access that it provided.

Interestingly, this year’s graduating class is indebted in a completely different (and quite disconcerting) way. The Wall Street Journal reports that, thanks to rising costs of education, those graduating from America’s colleges and universities this spring share a dubious distinction: the most in debt ever. And, according to a recent poll, a staggering 85 percent of graduates will move back in with Mom and Dad to try to stave off financial ruin while seeking a job to pay off the monies owed.
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The Good, The Bad and the Scary: How Your Digital Profile Impacts Your Job


The Web still continues to be, in most minds, the Wild West (the WWW, if you will). Constantly changing, filled with danger and opportunity, you never know where the next shot will be fired and who will be the next sheriff in town. So, with that in mind, we share with you the WWW’s impact on your job search — Spaghetti Western-style: The Good, The Bad and the Scary:


THE GOOD: Getting Information and Access Is Easier Than Ever.

A lot has been said about companies using social media to identify and screen potential employees, particularly the newly minted set.  But now, the proverbial mouse is in the other hand, according to a recent survey — nearly 28 percent of college students plan to seek employment using LinkedIn. Slightly more than seven percent plan to use Facebook, a platform formerly seen as primarily social.

It’s that blurring of the lines that is actually putting the soon-to-graduate set in the driver’s seat; instead of waiting around for that recruiter to reach out, they’re using digital tools to identify and, ideally, land their ultimate gig. For them, the wealth of online information helps them cull through options to identify companies that align with their values and goals. All is fair game, and a strong digital presence is one way for employers to attract the best and brightest to their ranks.

THE BAD: The Internet never forgets.

Another survey — this one from the Society of Human Resource Management — shows that more companies are recruiting via social networking. Not surprising that almost 100 percent of recruiters use LinkedIn.  What might be news is that Facebook is the next most utilized Social Media site (58%), followed by Twitter (42%).

In addition to being careful about what you post, it’s a good practice to give pause before giving access. In other words, think twice about to whom and to which sites you give access to your Facebook profile. You are who you “hang” out with — one and offline; make sure you know the friends who have access to your profiles and that everyone you are connected to is carefully considering what they post to your wall or the photos you’re tagged in.

THE SCARY: Like it or Not, Everyone is A “Public Figure”

As we’ve said before – Google is your first resume. In Be Your Own Best Publicist, we caution that everything you say (or post) can and will be used against you. Run a red light? Cameras are there to catch it. Fall in a fountain accidentally? Someone is filming on a flip cam and uploading to YouTube before you dry off. In this day and age, when walking on the street can inadvertently turn you into an overnight celebrity, everything — did we say “everything”? — is on the record and privacy has basically gone out the window.

Unfortunately, unlike the of-the-moment celebrity or sports star, that white hot spotlight doesn’t translate into a lucrative endorsement deal or the ability to borrow that $1 million pair of Harry Winston earrings for your company’s annual awards ceremony.

 

So remember, your digital profile is your lasting legacy.  Pay attention to your posts, your posse and your privacy settings to stay on the right track.  Giddyup – and good luck!

What other things worry you about the impact of the digital realm?  Share with us here, on Facebook or on Twitter.


Tips from the Trenches: Six Ways to Further Your Career

Over the last few months, we’ve been asked to share our tips from the trenches at colleges such as Manhattan College, Montclair State, Rutgers (and soon Ithaca College) as well as to professional, creative and alumni organizations including Advertising Women of New York, New York Women in Communications and The Hired Guns.

Last week, Jessica moderated a career panel for her alma mater, the University of Michigan, and the panelists — all successful alumni in different fields, from finance and e-commerce to fashion and food — had some great advice to share on how to be your own best publicist. Here are a few highlights:

 

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