WHY WE WANT TO HELP PEOPLE GET AHEAD AT WORK

Welcome to our blog!  We’re Jessica Kleiman and Meryl Weinsaft Cooper, longtime friends, PR professionals and now co-authors of Be Your Own Best Publicist: How to Get Noticed, Hired & Rewarded at Work, which hits bookstores on Jan. 20, 2011 (you can pre-order on Amazon.com now).

A few years ago, we started talking about writing a career guide aimed at the young people we manage and their fellow “Millennials,” many of whom could use some help navigating the business landscape and learning that it takes dedication, hard work and patience to get ahead (in other words, they may not land their boss’ job in six months).  When we discussed the idea with our literary agent, he said that while he liked it, there were lots of Gen Y experts out there already writing books and doling out advice to this group.  He asked, “What makes you qualified to write a career guide?  What do you have that make you the only ones who can write this book?”

So with that, we went back to the drawing board and realized that the skills we had honed in our collective 30-plus years in public relations could easily translate to anyone trying to promote themselves in the workplace, whether right out of college or re-entering the work force after having kids, trying to start a company or move up in the one where you already work.

Once we had the idea, we banged out a proposal in six weeks and about four months later, we had a book deal.  The result, Be Your Own Best Publicist, will be out in January and we hope that the advice, expertise, anecdotes and exercises in its pages will help lots of people learn how to create a personal brand, develop a communications strategy and connect with others who can help them, whether in person or through social media.

Through this blog, our Twitter feed (@bestpublicist), Facebook page and speaking engagements, we hope to offer tips, tricks and wisdom (both ours and others’) on how to stand out from the competition using creativity, networking skills, key messages and a healthy dose of confidence.  We invite your comments, ideas and personal success stories.